Celebrity beauty brands are currently on the up and up and it seems like everyone is jumping in on the trend. Whether they started out as chart-topping singers, reality tv show stars or even beauty bloggers, tons of celebrities are stepping out of the industries they’re dominating and straight into the world of beauty to take their chances on creating their own makeup lines.
With so many brands out there, and more popping up all the time, it can be hard to figure out who’s doing it best. So we’re saving you the guesswork and sharing a roundup of all the celebrity beauty brands we’re currently obsessing over, and deeming our must-haves below.
1. Fenty Beauty
We all know and love Rihanna – and we have for years. She’s bold, beautiful, and one of the artists we can always count on to keep it one hundred percent authentic with her fans. But, out of all the blessings BadGalRiri has bestowed on us, her beauty brand might arguably be the best.
Rihanna recognized that there was a void in inclusive makeup products that performed well for all skin types and tones. This discovery inspired her to create a makeup line of her own. In 2017, she added to her wildly successful repertoire by starting her own beauty brand, Fenty Beauty – and we’re so glad she did. It was then that she became a trailblazer for celebrity makeup lines that offer inclusive beauty. By including 50 unique foundation shades in the line, she truly paved the way for so many other brands to follow her lead and infuse inclusivity into their lines as well. Since its inception, Fenty Beauty has continued to focus on offering a wide range of products that caters to a variety of traditionally hard-to-match skin tones and types.
Product We Love: Gloss Bomb Universal Lip Luminizer
When we first saw this lip gloss, we were a little bit skeptical about its “one-product-fits-all” claim. But, after testing it ourselves, any doubts we had about it being universal were swiftly addressed with a single swipe of its gorgeous rose-gold glowiness. And just like that, we were obsessed.
This product is super glossy without being sticky. It contains shea butter for extra hydration. And, it really does look beautiful on anyone regardless of skin color. Even better yet, it comes in 7 universal shades that are handpicked by Rihanna herself to be the perfect finishing touch to any look. You’ll want to have it in your purse at all times, trust us on this one.
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2. Rare Beauty
Golden girl Selena Gomez is well known for her deeply rooted background in both acting and singing, but her latest endeavor comes in the form of her own makeup line called Rare Beauty. Selena created this brand in hopes of empowering people to feel confident in their own skin. For her, it’s all about embracing your uniqueness and individuality – cue the term “rare” beauty.
While Rare Beauty is the latest addition to the long list of celebrity beauty brands, you shouldn’t let that fool you. The new girl on the block is playing with the big kids on the playground and she’s giving them a run for their money. Rare Beauty has you covered when it comes to face, eye and lip products, as well as beauty tools – and it’s all offered at an affordable price point. To say that we’re obsessed is an understatement.
Our favorite part? Rare Beauty also places a huge emphasis on mental health. When the brand launched, they created The Rare Impact Fund, a charity drive that will raise over $100M over the next 10 years to help increase access to mental health services, especially for those living in underserved communities.
Product We Love: Soft Pinch Liquid Blush
If there’s any Rare Beauty product that you need to immediately add to your rotation, it’s this one. This blush comes in 8 shades and it’s available in a mix of both matte and dewy finishes, so it appeals to all skin types. Since it’s pigmented, buildable and long-lasting, a little bit goes a long way. Those with lighter skin tones can apply a small amount and blend away, while someone with a darker complexion can use a couple extra dabs and build it up even further. The best part about it is that it’s so easy to apply, even for beginners. It effortlessly adds a pop of color to your cheeks and it’s the perfect way to polish off a natural makeup look.
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3. KKW Beauty
We all know that Kylie Jenner found her way to the top of the beauty industry with her brand Kylie Cosmetics. But with the creation of KKW Beauty, her sister Kim followed in her footsteps and turned cosmetics into a true family affair for the Kardashian-Jenner clan.
It’s undeniable that Kim has established herself as one of the most influential beauty gurus in the world. She has the power to start beauty trends simply by posting a selfie on her Instagram. So it’s truly no surprise that she decided to create KKW Beauty in 2017. She originally began by selling contour kits, which would allow people to achieve the look that she was so well known for using herself. Within a few hours of launching, the kits had sold out. And within a few months, Kim was introducing more and more products to her line.
Since then, KKW Beauty has become a full-blown makeup empire, evolving from a brand that sold contour sticks, to one that now offers lipsticks, concealers and even body makeup – all of which we absolutely can’t get enough of.
Product We Love: Nude Lip Liners
Kim created this product so that users could recreate the signature nude lip she says she’s worn to almost every event for years. It’s offered in multiple colors, so anyone can find the perfect nude shade for their skin tone.
We love the way that this liner glides on smoothly, especially because it makes application easier for those of us who don’t use lip liners very often. It also offers a beautiful contrast against Kim’s nude lipstick shades, adding dimension, shape and you guessed it – contour – to the lips. Users have raved about this product, saying that it’s super long lasting and even proven to outlast most of the lip products you layer on top of it. So if you’re looking for a way to enhance your natural lips and make them appear more plush, these lip liners were practically made for you.
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4. Pat McGrath Labs
When it comes to makeup artists, there are few more iconic than Pat McGrath. She was included in Time Magazine’s list of 100 most influential people in 2019. Vogue’s Anna Wintour proclaimed her as “the most influential makeup artist in the world”. And, Britain’s Queen Elizabeth II even made her a member of the Order of the British Empire for her services to the beauty industry. Umm, yeah… we definitely were not exaggerating! It’s safe to say she knows a thing or two about beauty, which is why it’s no surprise that her products always seem to find their way onto our list of favorites.
For over 20 years, Pat McGrath has been at the forefront of the beauty industry – creating and conceptualizing marketing campaigns and editorial spreads for tons of luxury cosmetic brands. Each season, she also develops unique beauty looks for upwards of 60 runway shows all over the globe. She’s collaborated with a seriously impressive roster of designers, including Prada, Gucci, Versace and Louis Vuitton, just to name a few. She decided to launch her own range of makeup products in 2017 and we’ve been lusting after them ever since
Product We Love: Skin Fetish Highlighter & Balm Duo
We’re big fans of this iconic duo. One side offers a balm that nourishes and illuminates skin to create a dewy glow, while the other side provides a creamy highlighter that adds dimension and reflects light. Our favorite way to wear it is by layering the highlight on top of the balm so it adds a little shimmer to the highest points of our face. It’s easily one of the most natural looking highlighters we’ve found, so if you’re looking for a way to effortlessly achieve a gorgeous glowy look, this might be your new go-to.
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5. HUDA Beauty
CEO and Founder of HUDA Beauty Huda Kattan is a girl after our own hearts because she’s a blogger too! She started her blog back in 2010, shortly after enrolling in a prestigious makeup training school in Los Angeles. Her blog began as a way to share all of the tips, tricks and hacks she was learning at school, but it soon became a chance to connect with an engaged community of beauty lovers across the world.
Then in 2013, she really struck gold. That’s when she hit the turning point that would allow her to transform her popular online presence into one of the world’s fastest growing beauty brands. Her sister had encouraged her to start selling the false eyelashes that she was creating for fun, but it ended up being much more successful than either of them imagined it would be. After that, she eventually broadened her product offering to include foundations, concealers, lipsticks, eyeshadows and more.
Huda is a self-proclaimed beauty aficionado, all around boss babe and a go-to source for beauty advice for over 10 years – so she’s definitely got our support!
Product We Love: The New Nude Eyeshadow Palette
This palette earned a spot on our list of favorites because it offers a seemingly endless number of combinations. Since it includes a variety of textures and colors, as well a balance of warm and cool tones, you can really get a lot out of it. It consists of 18 highly pigmented shades, ranging from matte to shimmery hues, so it can really help you create just about any look you want to achieve.
We also can’t get enough of the eye-shadow formula. The matte shades were formulated with aloe vera and coconut oil for easy application, while the glittery shades were infused with silicone to enhance adherence, pigment and luminosity. It’s just the right combination of blendable and buttery, so you can tell that a lot of thought went into it.
The best thing about this palette though, has to be the fact that the shadows flatter a wide variety of skin tones and appear beautifully on everyone.
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Which celebrity beauty brands are you loving right now?
xo, The Pretty Little Hangers Team